Internet marketing is a concept that has developed in to a major marketing strategy by numerous corporations around the world. The reason is that it allows these firms to gain more market exposure by getting involved with the people at their homes. Another very interesting thing about growing use of social media is the use of graphics involved in it. We all love to watch videos and photos of various events and individuals around the globe. Social media just creates the ease and allows the companies to make use of this benefit. There seems to be an unbreakable bond between graphics and internet marketing. Consider an example of a Facebook status update with and without a graphic, you will definitely go first for the post with the picture.
This is a simple yet very effective user engagement technique used by an Orlando SEO Firm. Following are some of the benefits of using graphics for effective internet marketing:
1. Provides attractiveness
We have heard that “a picture worth more than a thousand words” therefore, the use of the graphics provides attractiveness to your website and your content by conveying the massage in a much attractive manner.
2. Gets the much needed attention
A simple display of loads of text is not sufficient enough to attract the customer. On the other hand one image will say it all and the customer will look it for once at least. Our ability to focus is lowering with the passage of time therefore; heaps of information would only bore your visitor. Use of graphics will deliver the message quickly and it will stick to their minds as well.
3. Develops professionalism & goodwill
Using the graphics in your company’s website will allow you to develop a better image of your company into the minds of the customers.
4. Provides call-to-action
Call-to-action is a simple one or two words call from your company to your visitors such as “subscribe” or “shop now”. Using these tabs under the graphics really improves your chances to get the action from your prospects.
5. Conveys your understandability of the subject
When you include graphics in your pages the users understand the fact that you possess the knowledge about this particular subject and this adds more to your creditability in the society.
6. Better rankings in search engine results
Another benefit of using the graphics in internet marketing is getting better rankings in search engine results. Google favors the use of graphics in websites and promote these more in comparison to those which don’t use graphics.
7. Keeps everyone on the same page
Graphics keep everyone on the same level of acquiring information because the different people get different understanding from text while graphics have the visual approach which is almost similar for all.
8. Easier brand associations
The images used in the graphics are more helpful in development of brand association for the customers because symbolism has a huge role to play in imaginations.
9. Helpful going viral & increasing the traffic
People tend to share them more because graphics make things easier to understand and remember. This makes the popularity go sky high in not time.